Global Strategic Management - IIEI-402

Course Description: In this six-week Online course students apply the modern principles of strategy management toward understanding and then solving the practical strategic problems of entering the global marketplace. The course focuses on building an understanding of the need for awareness of, and accommodation to change in a company's internal and external environments.

The student will perform a strategic situation analysis of a real firm chosen by the student, and will complete a strategic plan for the proposed export (or import) product and company as preparation for entry in the global marketplace.

Prerequisite: Global Marketing (IIEI-403)

Course Credit: 4 Credit Hours

Major Course Topics & Course Outcomes

As a result of the group and individual activities included in this course, the student will acquire the following knowledge and skills that can be applied to the workplace:  

Strategic Management's value

• To possess an understanding of the value of strategic management in the overall management of the firm.

Strategy as a Process

• To understand the process of strategic management and how to apply it to the managing a firm's international operations.

Strategic Environmental Analysis - internal & external

• To be able to perform an strategic internal and external analysis of a firm.
• To be able to analyze the forces that shape a firm's strategy.
• To be able to prepare a realistic company situation analysis.

Strategic Planning and the Global Environment

• To assess the importance of strategic management in the global environment.
• To gain first-hand practical knowledge of how to analyze a company's strategic position with a focus toward global opportunities.

Forecasting Demand

• To know how to use forecasting in the strategic management process.

Grand Strategies

• To be able use to the concept of Grand Strategies effectively in managing the strategic direction of a firm.

Strategy Implementation

• To know how to implement strategic planning throughout the organization.

Strategic Control

• To be able to apply strategic controls to focus the strategic direction of the firm.

Strategic International Business Plan

• To be able to individually develop a complete STRATEGIC INTERNATIONAL BUSINESS PLAN for a firm.

 

Course Materials:

There is one textbook for this course.

Strategic Management Pkg, John A. Pearce & Richard B. Robinson, McGraw Hill, ISBN 0073260738 (10th Edition)

Please note that textbooks are subject to change. Please contact your advisor before purchasing the textbook for your class to confirm.